CRM Analytics Maximizing Profits from Existing Customers
Global competitive pressures and rapid pace of change in the markets have put maximising profits from existing customers at the centre of business strategy. It is not only about retaining your existing customers, the more critical issue for banks today is understanding customer level profitability and how to influence it through timely interventions. Having a consistent understanding of customer level profitability and an actionable customer segmentation strategy are keys to implementing a successful CRM framework.
