As competition gets intense and the cost of acquiring new customer spirals, most organisations place heavy emphasis on having effective programs to retain the existing customers. Often retention programs get reduced to a one time intervention when the initial special offer given to the customer expires. Our experience has shown that effective churn management requires ability to identify ‘at risk' customers early and then customising the retention strategies based on expected profitability of the customers.

NettPositive will combine customer transaction and demographic profile data to build propensity models to identify ‘at risk' customers. These models segment customers into various levels of attrition risk. To increase the efficiency of marketing efforts, we will also analyse the data on past retention and build a model which predicts the probability of saving a particular ‘at risk' customers.

The last step in effective churn management is testing different retention offers and tracking the profitability of saved customers. NettPositive will work with your marketing team to design tests around different retention offers and help you in maximising your ROI on retention effort through tracking ‘post save' profitability.

To know more please contact powering.decisions@nettpositive.com