NettPositive CustomerEye™

Analytical CRM for Cross-sell and Up-sell

NettPositive CustomerEye™ is more than a common CRM tool. It’s a purpose-built product (originally developed for banks) designed to enhance customer contact experience and helping enterprises convert every customer touch-point into a revenue generating opportunity. The product is very malleable and can be adapted to varied business environments.

CustomerEye™ combines a simple, easy-to-navigate front-end interface along with a sophisticated analytical engine (XUE™) at the back-end to drive Cross-sell / Up-sell.

CustomerEye™ has been endorsed by users as,

• Informative, 360° – provides relationship officers with comprehensive information about the   customer and his relationship with the enterprise.

• Prescriptive – prompts relationship officers with specific cross-sell / up-sell opportunities.

• Stimulating – has the capability to offer incentives to officers to aid closure of the prescriptive   prompt.

• Measurable – has a background performance MI to track the success of every customer   interaction.

Key Benefits

Prescriptive cross-sell through XUE™

• Proprietary analytical engine (XUE™) used to prompt cross-sell/up-sell of products and   channels
• In-built staff incentive module and roll-up MI to drive cross-sell productivity

360 Degree Customer View

Customer level information relevant to front line staff aggregated across:
• Products
• Transactional & Behavioural
• Sales, Service and Collections